How We Got Our Client a TV Show

How We Got Our Client a TV Show

We worked with author, Alice Morrison, last year to promote her first book, Dodging Elephants. In true Sunny Bird PR style we smashed it out of the park and generated so much national coverage that the BBC got in touch with Alice and commissioned a TV series all about her travels. The Story Behind the Story

 

Welcoming Journalist Steph to the Sunny Bird PR Team

March saw us welcome Steph to the team as one of our ‘sounding boards’ and most trusted media experts. She offers Sunny Bird PR a no nonsense approach when it comes to what press want from PR’s and brands in order to feature them. Steph cut her journalistic teeth writing for the Femail section of the Daily Mail where she specialised in human interest features, went undercover at Jamie Oliver’s restaurant and wrote investigative pieces on the trade in human hair for hair extensions and the rise in street begging. Steph's Bio

 

How to...Contact a Blogger

Bloggers and blogging have taken the world by storm – bloggers have the power to influence millions of consumers. In this digital age, consumers are more likely to trust the word of a blogger than other more traditional marketing tactics and businesses should be paying attention. How to...Contact a Blogger

 

PR Campaigns - The Good, The Bad and The Viral

Each week the Sunny Bird PR team research PR campaigns that have made their way into the media and choose one to share that demonstrates effectiveness, reach, simplicity, message and in some cases the opposite – how not to execute a PR campaign. Every month the team chooses their personal favourites and here we deliver them - The Good, The Bad and The Viral from the PR Campaign world. PR Campaigns

 

Blogger of the Month

Chichi was a features writer for House of Coco and has now moved into freelance work. Chichi also works around the clock as a fashion, beauty and lifestyle blogger, she has stepped away from wardrobe and make up long enough to answer the infamous Sunny Bird PR questions! Blogger of the Month