What is Public Relations?
So what does PR entail and what is it we actually do? Great PR is all about creating conversations with and about brands. It’s about getting to know customers. Your customers. Understanding what keeps them awake at night. Developing ideas that sell you into the media, TV, print, radio, online and in person. It’s about building long-term relationships between your brand and your buyers.
That’s what we do…
By getting to the heart of your business and really understanding your strengths, weaknesses and where you would like to be, we will help you create the right strategy to take your business to the next level.
It can be a challenge when you have no 'new' news to speak to the press about and you still need to be generating those all-important column inches, radio features and TV interviews to ensure that your brand is still on the radar. However at Sunny Bird PR we love a challenge and we love nothing more than creating the news! We will brainstorm creative concepts that are in tune with your USP’s, key messages and positioning that we can turn into news. This will ensure that your brand stays front of mind. Just like we did for the Three Pregnant Dads.
Content creation and seeding
The right content, in the right place, at the right time – getting your message out there takes more than just a press release. We create bespoke and engaging content to position your brand.
Profiling and speaker opportunities
It’s hard to become a thought-leader without a public platform; that’s why we work so hard to secure speaking and profile opportunities for our clients. We have secured niche networking events, conferences and TV shows for our clients. Like the sound of this? Then check out what we did for Pop 4 Diabetes.
The essential ingredient of any PR campaign is media relations. Whether it’s B2B, trade or launching a brand to the consumer press, we generate awareness that shapes perceptions and drives sales. We are old fashioned when it comes to our relationships with press. We go that extra mile to make sure you are remembered and featured by your target publications by setting up face-to-face meetings to ensure they receive your product, get a feel for your brand and understand what your USP’s are.
Effective communication is all about the idea. We bring your campaign to life using a an integrated approach that blends PR, marketing, video, case-studies, speaker opportunities, events and social media – whatever is the right medium mix to get you the right results.
Entering a business award can not only improve your credibility but also raise your profile. Credibility is the number 1 factor for customers in determining whether they want to do business with you. Winning awards helps hugely with this but so does being shortlisted. Award nominations enable us to go to trade and consumer journalists with brand 'new' news, which will keep your brand front-of-mind. Sunny Bird PR can investigate the awards to position you for and write the award copy. But there is a catch, we love to get dressed up so make sure there is a space for us on your winning table!