This month the Sunny Bird PR team is celebrating our one-year clientversary with the no nasties, Dorset-based noodle brand, Mr Lee’s Noodles.
We first began working with Mr Lee’s Noodles back in 2017, a year after they begun trading, with the objective of raising the profile of their gluten-free noodles across the UK.
Over the past year, the Sunny Bird PR team have worked alongside Mr Lee’s on a predominantly media relations campaign, reaching out to the press to gain coverage in food slots, news stories and round-ups.
Throughout the course of the year we’ve smashed our targets, achieving 28 pieces of coverage since January, that’s an average of two features a month! Thanks to our campaign, Mr Lee’s Noodles has featured in prestigious titles such as The Grocer, Vegan Living, Veggie, Woman magazine and The Metro, with pots of their tasty noodles landing on the hands and desks of some of the most well-respected journalists in the country.
To secure these opportunities we’ve taken a number of different approaches to cut through the noise and get make journalists aware of the brand.
One key element of this has been making sure that journalists are aware of the noodles for key calendar hooks such as Veganuary, World Vegan Month and Coeliac Awareness Day.
We’ve been busy showing off the nutritional value of Mr Lee’s in comparison to other well-known noodle brands (we won’t name names!), offering Mr Lee’s as an alternative option for an ‘al-desko’ lunch and highlighting Mr Lee’s as a leader in the Free-From Foods market. All to great success!
But Mr Lee’s isn’t just about the fantastic noodles. We recognised that Damien Lee, founder and creator of the brand has an extremely compelling story himself; he created the recipes following being diagnosed with cancer and self-prescribing himself a no nasties, raw diet. With a story like this, we knew that there would be an appetite in the press for Damien himself. We created an engaging profile and pitched it to press, resulting in coverage in respected trade and business publications such as Management Today, Entrepreneur and Investor and Start Ups.
Thanks to a 12-month PR strategy, drip feeding Mr Lee’s to journalists throughout the year, a touch of creativity and, of course, a fantastic product, we’ve achieved consistently brilliant results and fantastic coverage for our favourite noodle brand every month. This year, our PR campaign has reached over two million people and achieved a total of 28 pieces of coverage and thanks to our campaign, Mr Lee’s Noodles has featured in prestigious titles such as The Grocer, Vegan Living, Veggie, Woman magazine and The Metro, with pots of their tasty noodles landing on the hands and desks of some of the most well-respected journalists in the country. We cannot wait to continue this brilliant partnership into 2019 and beyond!