How to…Contact a Blogger
Bloggers and blogging have taken the world by storm – bloggers have the power to influence millions of consumers. In this digital age, consumers are more likely to trust the word of a blogger than other more traditional marketing tactics and businesses should be paying attention.
So where do you start? How do you approach a blogger without ending up in their spam folder? Why do consumers trust bloggers more than ads or journalists? What are bloggers looking for? What do bloggers need to feature you and your product or service?
The Sunny Bird PR team sent out questionnaires to our network of bloggers to get the answers to these important questions…
- What sort of assets do bloggers look for to feature a particular product or service?
Tip: Ensure all this information is in your pitch
Price point, back link, social media handles, information on the service or product and a link for them to download high res imagery. If the blogger is interested in featuring your product or service, they will be able to get everything they need from your initial email.
Give them the opportunity to receive samples as this allows them to use the product first hand and hopefully fall in love with it!
- If you were contacted with a pre-written article and hi-res imagery, would you write a blog post around that particular article?
Tip: Tailor-make each blogger approach
Bloggers don’t want recycled news stories or stories that have been covered before. If it is tailored to their blog and audience, they will be more likely to include your story or product in a round up.
- What are your pet hates when it comes to being approached?
Tips: Do your research!
You need to do your research! Be friendly but not over friendly and think to yourself “how would I like to be approached if I was a blogger?”
As a PR company, it is our job to know bloggers and their blogs inside out and back to front.
- What would you say is most important when it comes to how you are approached?
Tips: Make your blogger your friend
Send them emails, read their blogs, follow them on social media, share their posts and show them that you care. A good relationship with your blogger will reward you with good coverage.
As PR’s we understand that it takes time to build a good rapport, but if you stick to these tips with the right pitch, positive attitude and research conducted, there’s a strong chance your product will be all over the blogosphere in no time!
If you would like support with your blogger campaign or outreach give the dream team a call on 01202 293095 or email firstname.lastname@example.org.