November Newsletter

How We More Than Doubled Coverage,

Boosted Traffic & Exposure

for a Client Leading to Increased Sales!


Ramsay Health Care UK is a private health care company whose primary objective is to be seen as a trusted and responsible, expert-led health care company. One of the key PR objectives was to secure backlinks to lead the readers back to Ramsay’s website and boost their SEO. By working with Ramsay’s key focuses and marrying these up with awareness days and topical times of year, the team has achieved 74 pieces of coverage in target titles for Ramsay’s demographic.

Why is PR important when it comes to

your business, brand or product?


Public relations can be very powerful for a business as it places you in front of your target audience and gets your voice heard amongst the rabble of a crowded market.

The job of a PR agency involves educating the media, key journalists, influencers and potential consumers on the USPs (the unique selling points) behind your brand or product so that they will then ultimately recommend it to their readers, followers or friends and tempt your chosen demographic to use your brand, product or service.

PR is important for numerous reasons; here are just a few to consider…



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of the Month

Katie Avis-Riordan is an online features writer for  and Katie recently came down to Bournemouth to review the beautiful Green House Hotel which you can read here. Katie took five minutes out from being wined and dined to answer the infamous Sunny Bird PR questions…





PR Campaigns

The Good, The Bad and The Viral

The festive season is well and truly upon us, but that doesn’t mean we’re winding down at Sunny Bird PR. As we wrap up against the incoming cold spell, we thought we’d wrap up the best and worst PR campaigns we’ve come across this month.

This month’s round up of thought-provoking campaigns include putting coats on statues, a savvy survey which reached 33 million readers, a virtual look into homelessness at Christmas and an election campaign which embarrassingly backfired.