Happy Clientversary: The Green House Hotel

The Sunny Bird PR team are celebrating their one-year clientversary with the Green House Hotel in Bournemouth.

The luxury, eco-boutique hotel came to us just over a year ago asking for PR support, not only promote the hotel within key national consumer, trade and regional media but also to promote the hotel within the much-coveted wedding media titles.

With these two goals in mind the team created a comprehensive 12-month timing strategy designed to achieve the Green House Hotel’s PR objectives.

Using a mixture of campaigns and features supporting and championing the hotel’s eco ethos, the SBPR team secured coverage in key titles such as Vogue, Women’s Health Magazine, Foodism Magazine, Escapsim Magazine, Prima Magazine, Hotel F&B magazine and many more. Campaigns created by the SBPR team included features such as ‘Eco Getaways’, ‘The Last Straw’, ‘Sustainable Travel’ and ‘Sustainable Restaurants’.

The SBPR team complimented the eco-features with a series of press trips to the hotel resulting in reviews of the hotel in key targets including Country Living Magazine, Coast Magazine, Luxuria Lifestyle, House Beautiful and Jewish News.

Accompanying the eco-features and reviews, the SBPR team achieved further coverage for awards won, a Q&A with the head chef, recipes and hotel and travel round ups.

Aside from ‘traditional’ PR, the SBPR team also supported the Green House Hotel with their eco-garden makeover. The PR campaign started with the SBPR team interviewing the garden designer and achieving coverage on the project as it was in progress and generating excitement around Bournemouth’s first eco-hotel garden. As the project neared completion, the SBPR team organised attendance for the big reveal event focussing on local media, influencers and businesses. The event was a huge success achieving regional coverage reaching over 145,000 people.

cropped.jpg

To achieve the hotel’s second goal of achieving coverage in the wedding media, the team needed to come up with a creative campaign to cut through the noise in a very crowded market. With that in mind, the SBPR team assessed the unique offerings of a wedding at The Green House and it was their green credentials that set them apart when it came to wedding venues.

SBPR worked with a Bournemouth-based organisation called Count On Me who count carbon with the aim of reducing companies’ carbon footprint. Using their formulas and spreadsheets the team could then accurately work out the carbon footprint of a wedding at The Green House Hotel.

To make our campaign topical, the team also calculated the carbon footprint of the Kate & Wills’ wedding and to give the campaign a human interest angle, we used three real-life case studies; one couple who had a luxurious wedding in Ibiza, another couple who had a more modest wedding in Dorset and our third couple who got married at The Green House Hotel. The carbon footprint was worked out for each of the case studies which gave a fair mix of comparisons for The Green House to be held up against. As our final asset we researched the most popular wedding destinations and calculated like for like carbon comparisons for each.

green-house-wedding-bournemouth-photos-134.jpg

To pitch this story out we researched each wedding title as well as journalists in mainstream publications that had featured weddings and contacted them with an individually tailored pitch suited to each of their titles or style of writing.

Our hard work paid off and we achieved an incredible 27 pieces of coverage in wedding titles reaching over 300,000 people of The Green House Hotel’s target audience.

Thanks to a carefully thought out PR strategy, thorough campaign research, meticulous attention to detail and of course a beautiful hotel, the SBPR team helped the Green House Hotel spread its messages far and wide. A total of 109 pieces of coverage were achieved by the SBPR team over the 12 months reaching over 4 million people!

The whole SBPR team have thoroughly enjoyed working with the team at the hotel and are very much looking forward to the next 12 months – we already have several exciting campaigns up our sleeves so watch this space!