Sunny Bird PR is celebrating its two-year clientversary with The Green House Hotel and what a year it’s been! Over the past 12 months, we’ve secured 66 pieces of coverage in a plethora of prestigious titles such as The Daily Telegraph, Time Out, The Independent, Country Living, National Geographic Traveller as well as key wedding magazines, reaching more than 7 million people!
Having introduced the hotel to the wider consumer press and travel publications during our first year of PR activity, this year The Green House Hotel wanted to focus on securing long-form press reviews in targeted consumer publications as well as increasing its wedding bookings by securing more articles in the sought after wedding press.
With the Bridal press being notoriously hard to place articles in without advertising spend, the team came up with creative concepts which would be guaranteed to get press. To do this, we worked alongside the hotel to launch the UK’s first ever Vegan Wedding Package, allowing brides and grooms to design their wedding around sustainable principles.
The package was inspired by the nation’s growing vegan population which now includes more than 3.5 million people and the increasing space dedicated to a vegan lifestyle in newspapers, magazines and online. To create the package, we reached out to vegan suppliers, from Fairtrade dress designers to cruelty-free make-up artists and created an extensive list of suppliers the hotel’s wedding planners could use to ensure the day was beautiful as well as kind to the environment. The Vegan Wedding Package includes a fully vegan à la carte menu as well as Fairtrade UK flowers which don’t need importing therefore reducing the carbon footprint of the wedding. By creating a first-of-its-kind package, we created something new which journalists were interested in which resulted in coverage in publications including Bride, Your Wedding Magazine, Wedding Ideas, The Kind Bride, Vegan Living, Veg News and The Independent to name a few. In total, the team achieved 19 pieces of coverage for the Vegan Wedding Package which reached almost 2 million people!
To ensure the hotel was front of mind for loved up couples year-round, we conducted a second campaign capitalising up on the success of our previous Carbon Wedding campaign. SBPR worked with Bournemouth-based carbon counting company Count On Me to work out the carbon cost of a honeymoon in Thailand, America, and at The Green House Hotel. Honeymoons in Thailand and America worked out in excess of 15 tonnes of carbon compared to just 0.5 tonnes for a stay at The Green House Hotel. We pitched these facts and figures to key journalists along with a case study of a couple who had honeymooned at the hotel to secure future coverage. The Carbon Honeymoon campaign was featured six times across the wedding publications including double page spreads in Your Wedding Magazine, Green Union and To Have and To Hold.
Throughout the year, the team also organised press trips to truly highlight the hotel’s USPs as a sustainable holiday destination. We invited journalists from respected titles including The Daily Telegraph, Metro.co.uk, Red magazine, Women’s Health, My Weekly, The Ecologist and The Wharf magazine to stay and dine at the hotel. Each of the journalists explored the sights of the local area and dined at the award-winning fully sustainable hotel restaurant, the Arbor restaurant, during their stay to get the full hotel experience, resulting in long-form reviews and features read by millions.
It’s certainly been an exciting year working with The Green House Hotel over the last 12 months, and with lots of new developments happening at the venue the team cannot wait to get started on this year’s PR activity to ensure the hotel stays at the forefront of sustainable hospitality!