Journalist of the Month


Stacey Halls is the Deputy Chief Sub-Editor at Fabulous magazine and covers everything from celeb news and fashion to travel, health and lifestyle!

Stacey is working with us on our client’s luxury women’s only retreat brand - Bliss Sanctuary for Women, where she will be heading out to experience and review the newest location in Ubud herself! But before she heads off, she’s taken time out to answer our Sunny Bird PR questions, here are her answers…

What are the 5 words that best describe you?

Loyal, witty, obsessive, extroverted and lazy!

What magazine do you love reading and why?

Aside from Fabulous, I buy the Sunday Times every week for the magazine. It’s part of my weekend routine now, and I also love the Homes section because I’m big on home improvements. What can I say, I love a supplement!

What is your favourite book? 

The Ruby in The Smoke by Philip Pullman. I love a Gothic Victorian mystery and this one ticks every box.

Which song makes you dance?

My Head Is A Jungle by Wankelmut gets me on the floor every time.

What has been your best career moment? 

At Fabulous, probably getting to go on a press trip to Arizona. We went hot air ballooning, hiking and horse riding through a river – it was amazing. I’m also an author and seeing my first novel The Familiars published this year was definite a life highlight.

What advice would you give your 20-year-old self? 

Don’t live life in a rush.

Where are you happiest? 

Either curled up on the sofa with a cup of tea watching a period drama, or back home in Lancashire, walking on the hills in the dramatic weather.

Who would be your number one dinner guest and why?

My husband Andy because I’ve barely seen him lately!

If you could have any superpower, what would it be and why?

I’d have a time-turner like Hermione Granger’s in Harry Potter. I know you’re not supposed to dwell on the past, but I often wish I had more time.

If you had to ask us one question what would it be? 

As Instagram is so huge now, what’s it like working with influencers and how do you decide on who to approach?

 SBPR: We love working with influencers and celebrities too! Social media influencers have become an indispensable asset for brand campaigns, especially on Instagram.

Instagram is by far the top performing platform for brands to reach new audiences quickly. It’s also the best channel for social action — with an average 3.21% engagement rate compared to 1.5% across all social networks, Instagram users are more likely to engage by commenting, liking and sharing content they consume.

When choosing which influencers to work with, for us it all depends on what brand we’re working with and which influencer aligns well with the brand. We check out their social media followers, their engagement rate and their audience demographics to see if they align with our client’s objectives and target audience.

For example, our client Bliss Sanctuary for Women focuses on solo female travel and welcomes ladies over the world to relax and heal at their sanctuaries. For this reason, we are concentrating on inviting influencers that need to take a break or that have suffered heartbreak – to give them a week of totally luxury and relaxation. From our influencer campaign we have increased Bliss’ Instagram following by over 24,000 followers and their sanctuaries are now booked up for the next couple of months!