How the Team Creates Creative Campaigns

One of our strengths as a PR agency is our creative energy, we work closely with clients to create fun and innovative campaigns designed to maximise their media exposure and raise their profiles.

We worked on the launch of a Bournemouth-based contemporary art gallery and as part of their launch campaign we created Bournemouth’s Biggest Ever Street Art in the form of a giant superhero painted on Pier Approach. This was the first phase in the series of creative projects designed to position the gallery as forward-thinking and engaged with the community. By undertaking projects in Bournemouth’s public spaces, the gallery aligned itself with the community and the council ensuring that it was not only well-known but trusted and respected.

The second phase of creative projects included The Selfie Wall project which came from a creative brainstorm with the whole Sunny Bird PR team. Each team member had gone away and done their own research before coming to the team meeting where we each presented our research and let the creative battle commence! It’s not uncommon for us to be in the boardroom for a few hours until we’re happy with the ideas that are forming and this occasion was no exception and the Selfie Walls were born!

Examples from Liverpool and Los Angeles had been found where the city had allowed huge walls to be painted by artists which were specifically designed for people to have their photo taken in front of.


With Bournemouth’s famous Arts University, Arts Festival and fun seaside location we thought this project could work brilliantly here too.

The first steps with this project saw us meeting with the council on numerous occasions to firstly pitch the idea and concept to them which they loved. The next round of meetings were all about site evaluations; what sites did they have available for the project and how suitable were they.

The final (and most exciting stage) was concept realisation! Stretching from Southbourne to Sandbanks, the Selfie Wall trail consists of 11 brilliant art pieces and achieved regional and national coverage in print and online. Perhaps more importantly than the coverage, these beautiful works of art were enjoyed and shared on social media by everyone that passed them. A truly community spirited and creative campaign bringing a bit or art to the seaside.