As we settle into our second lockdown, the team at SBPR are busy working hard on a number of new clients that have joined the Reaching Millions Board since the beginning of the last lockdown. The Reaching Millions Board follows on from the Reaching Millions PR and Social Media Courses and are designed to give businesses the tools they need to action their own PR and social media strategies. It enables Board members to take PR/social in-house with us to fall back on, use, and to keep you on track.
At £450+VAT per month, the Board has proved hugely popular this year as businesses are looking for PR or social media support without the full-retainer monthly fee. The Board provides previous course attendees with an exclusive monthly meeting with a member of the senior SBPR team. We ‘meet’ once a month (either via Zoom or on the phone), with the first meeting used to create a timing strategy which will reflect the member’s PR or social media brief ensuring that we reach those objectives, and hit KPIs.
After that, the meetings are about looking back and discussing the month that’s been, the successes and challenges. And then the month coming, following the timing strategy, we can see what’s planned and work out together who, and how, each activity will be actioned. Board members also get three hours of our time each month, this can be used for anything from checking and editing press releases, creating social content, social engagement, creating media lists etc. Another attractive feature of the Board for businesses, is that the SBPR team also share any relevant journalist requests with you and let you know of any news in the media that you could comment on.
Since March this year we have welcomed the following Board members:
Planet Doctors, a community initiative focussed on many issues surrounding climate change who are using the Board to set up Growers Groups on Facebook across the UK encouraging communities to grow their own fruit and vegetables in their gardens.
Orangutan & The Holt, a leading consultancy that designs incentive, membership, and loyalty programmes who are using the Board to support with PR; writing press releases, curating targeted media lists, and pitching.
BAO Skincare, a certified vegan, organic, natural and handmade skincare brand who are using the Board to help secure coverage in key media. SBPR have supported BAO by compiling press releases, profile pieces, product deck, targeted media lists and then pitching.
CANNADOX, a range of premium CBD products who are using the Board to run an influencer campaign. The SBPR team are researching suitable influencers, reaching out to them on Cannadox’s behalf and securing partnerships and reviews.
House of Heels, a boutique shoe shop who are using the Board to set up, curate content, and manage their social media channels for them, as well as supporting them with their PR by creating a regional press release and then pitching to media.
Goldman Laboratories, a dietary supplement brand offering raw, natural and high-quality vitamin C, D3 and Glutathione, are working with the Board on their PR, the SBPR have compiled press releases, a product deck, and targeted media lists.
To find out if PR could help your brand reach the next level, book onto our next Reaching Millions PR Course on Thursday 26th November from 10am -1pm. On the course, the SBPR team will take you on a PR journey from understanding the importance of developing three key messages, how to position yourself as the expert, how to get your brand reviewed, how to use case studies, to what to do when you have no ‘new news’.
The second half of the course focuses on how to pitch to journalists and includes what to include in a press release, tips for crafting the perfect pitch, how to build a result-delivering media list, and how to approach journalists, bloggers and influencers. The course is on Zoom and costs just £45 and is the perfect introduction for potential Reaching Millions Board members.
To find out more and book your space visit https://www.sunnybirdpr.com/online-course-pr-and-publicity