The Sunny Bird PR Team's Best PR Campaigns

As a fully integrated PR and communications agency, we certainly work on a wide variety of clients and PR campaigns. Whether we’re flying influencers to Bali, creating a killer social strategy or securing features in the national press, we’ve got it covered. With the team working on such a diverse range of clients and accounts, we’ve asked them to whittle it down and choose their favourite PR Campaigns. Get ready to feel inspired, there are some awesome ones coming your way!



“By far my favourite campaign has been working on Bliss Sanctuary for Women in Bali – a luxury women’s only retreat! Bliss came to us to promote the opening of its third sanctuary, organise celebrity stays, book press trips and increase its social media followers. By using Bliss’ USPs, such as unlimited food, spa treatments and yoga and the brand’s ethos of following ‘bliss on your terms’ we have attracted both media and celebrity attention. As a result, we secured TOWIE stars Lydia Bright, Debbie Bright and Georgia Bright to take a mother-daughter trip to Bliss, as well as Love Island 2018 stars Zara McDermott, Ellie Brown and Samira Mighty for a ‘Love Island girls’ reunion trip’. We also have also booked in Vicky Pattison and several high-profile US celebs to visit the retreat later in the year. Having celebrities and influencers share their stay on social media increased Bliss’ Instagram following by 20,000 followers in just three months. The buzz around the celebrity visits and the organised press trips has so far this year generated 47 pieces of coverage in top titles such as The Metro, Mail Online, The Independent, The Telegraph, Woman & Home, Feel Good You, Marie Claire, Stella - The Sunday Telegraph, Soul & Spirit and OK! magazine. This has reached over 33 million people which, if the same space was bought in advertising, would have cost Bliss £1.4 million! Best. Campaign. EVER.”



“A campaign that I really loved working on was helping organise the Eco Garden launch of The Green House Hotel. The Bournemouth boutique hotel had recently partnered with premium ethical vodka brand Black Cow Vodka to renovate its outdoor space using sustainable materials to make it a useable and enjoyable space for hotel guests and wildlife. To encourage people to use the space and increase passing trade, we wanted to position the Eco Garden as the perfect spot for a mid-morning coffee or sundown drinks.  In just one week, we had organised an exclusive evening launch event attended by over 100 local businesses, residents, press and influencers. At the event there was a gorgeous selection of Black Cow Vodka cocktails from the premium Dorset-based brand served alongside platters of Black Cow Vodka infused canapés and local cheese which all of the guests, and of course the team, thoroughly enjoyed! The launch created a buzz in regional and trade press in key titles such as Boutique Hotelier, Dorset Living magazine and the Bournemouth Daily Echo as well as social media coverage from local influencers and foodies which increased footfall to the hotel and made for a very happy client!”



“One of my favourite projects I’ve worked on has been the model search for the Perfect Dress Company’s launch. Delving into the core of the Perfect Dress Company’s ethos and researching models and influencers who share the same values and beliefs as the company has been so interesting, I have spoken to so many different women from a huge variety of backgrounds. Not only has sourcing, casting and meeting the models been exciting, it has also been hugely informative for the Perfect Dress Company brand – hearing the models’ stories and experiences from within the fashion industry has deepened our perspective and made clear to us the importance of Perfect Dress Company’s mission to empower women.”



 “One of the PR campaigns I enjoyed working on the most was promoting author and explorer Alice Morrison’s walk along the length of Morocco’s longest river. Alice asked the SBPR team to raise awareness of her adventure and her latest book My 1001 Nights by securing print and broadcast media. We approached national newspapers, women’s titles, supplements and travel magazines, carefully tailoring each pitch to highlight what would resonate most with the publication and its readers, whether that be the female explorer angle or the effects of global water shortage. In three short months the SBPR team secured 19 pieces of national coverage, including an interview on Radio 4’s The Today Programme which is broadcast to over 12 million people. The team also secured interview pieces in The Sunday Times, iNews, Lonely Planet and Conde Nast Traveller to name a few. In total, the coverage reached more than 14 million people which would have cost over £90,000 if the same space was bought in advertising, which Alice was very pleased with!”