90.4% of millennials, 77.5% of Gen X and 48.2% of Baby Boomers are active social media users!
Social media platforms are changing their algorithms all the time and to help you stay one step ahead without spending hours online, we thought we'd share our research with you...
Lizzie on LinkedIn
"LinkedIn doesn't move quite as rapidly as the other platforms but it has added a new video button which is key for mobile posting.
As with Facebook or Instagram, native videos (uploaded directly onto LinkedIn in real time rather than from your camera reel or desktop) will be boosted by LinkedIn and will reach more of your connections than a non-native post or a non-video post.
And while we're on the subject of videos, never share posts that send people onto different sites (like YouTube etc) unless you absolutely have to/want to, LinkedIn wants to keep everyone on LinkedIn and anyone signposting elsewhere will not be viewed favourably!”
Alex on Instagram
“As apps continue to develop their in-app services, it’s no surprise that Instagram has been developing into the shopping arena. This month, the social media giant has been testing an in-app checkout which allows influencers to tag the products they are wearing, or using, to direct their followers to an in-app purchase page where items can be bought within the app.
Currently, this development is only in the early stages of public testing, but if it is rolled out, it could be a game-changer for brands working with influencers. Whether it’s bloggers or A-list celebrities there’s no denying the weight influencers carry on Instagram. If companies are able to shift this relationship from brand awareness when a well-known Instagrammer tags in the brand, to actually driving sales it could significantly change the scrolling and shopping experience for all parties.”
Laura on Facebook
“Facebook’s ever changing algorithms have taken another turn, where the process that ranks all available posts on a user’s news feed is now based on how likely that user is to have a positive reaction. Facebook’s algorithm now prioritises content posted from friends over publishers, with a focus on 'meaningful interactions'.
You should tailor your content to promote positive engagement, and be a conversation starter in order to get your content seen. Plus your content should always be relevant to your core audience. Make sure you don’t ask people to engage, your content should inspire people to like, comment and share without you having to ask.
It’s also apparent that videos need to be over a minute long and viewers need to watch until the end for it to be ranked higher."
Rachael on Twitter
"Twitter has an ‘algorithm feed’ and a ‘real time’ feed that you can select depending on your preference. The real time feed is in reverse chronological order like the good old days!
Unfortunately, most people land on the algorithm controlled feed so we still have to work hard to get our posts ranked highly. With 500 million tweets posted a day, it is hard to stand out from the crowd much like the other platforms but ‘rich’ content including polls and gifs will help you to get up there."
We offer social media courses as well as tailored group sessions and one-to-one training for social media. So if you would like any support from strategy, to content creation, scheduling, engagement, advertising or analytics call the team on 01202 293095 or email email@example.com