In the last decade, YouTube has become one of the most influential social media channels and that’s thanks to the rise of bloggers, vloggers and influencers. With over a billion users, YouTube has become a platform for teenagers and young-adults to keep up-to-date with regular vlogs, a place for adults to re-watch clips from their favourite TV programmes and even a place for travellers to watch holiday reviews or restaurant reviews. But what about YouTube for business? How can you create a channel which reflects the key parts of your brand and puts you ahead of your competitors? We find out…
Your social media channels should be consistent with one another and this is key to your brand. This doesn’t necessarily mean that you should be sharing exactly the same content, but things like cover photos, logos and colour schemes should be seamless across your social pages. YouTube is a slightly different kettle of fish as you need to use other social media channels in order to share your videos. BUT the goal is not to rely on the other channels and make your YouTube channel the place to be!
No one will want to subscribe to your page if the content is dry and boring. Upload a variety of different videos that truly reflect the message of your brand. Post team videos, fun videos or videos that celebrate a certain national day such as National Coffee Day or National Dogs Day! Just like on Twitter and Facebook, you should be posting a combination of posts to keep your page fresh and exciting.
Schedule your Posts
Don’t just think that scheduled posts are for Twitter and Facebook. YouTube has a publishing feature which means you can schedule your videos to upload at a certain time. This explains how vloggers can be at a press launch but still upload their videos on time - is there anything these influencers can’t do?!
Utilise YouTube Live
People want to see what you are up to right now! Even if it’s an office video, it can still be exciting. Film your team and ask them what they are up to. It will keep your channel active.
Be the Expert
A professional channel is very different to a personal channel. Make your YouTube channel the platform for people to come to for expert knowledge. You can do this by posting review videos or team interview videos.
Use the Tags!
Before publishing your post, you can add tags along the bottom of the publishing page in order for subscribers and non-subscribers to be able to see relatable content. Your videos will then become categorised and will be easier to search; if they’re easier to search then you’ll attract a more relevant audience who are more likely to subscribe.
Too short and it will hardly be worth posting. Too long and your viewers will get bored. We recommend uploading a video between 1-2 minutes depending on whether your video is an interview or a news piece.
Fill in the bio, the description and include a good cover photo. Blank spaces will only make your channel appear unprofessional.
Always upload your videos in HD quality or whatever the best quality for your phone or camera is. We recommend using your smartphone to take videos for YouTube as it’s easier to use, a lot quicker and surprisingly good quality.