If you’ve been following us on social media over the last few months you’ll have seen that we’ve been running our ‘Reaching Millions’ PR and Publicity courses here at SBPR HQ, teaching local businesses how to do their own PR.
The idea came about after conversations with start-ups and small businesses that knew the importance of PR, but simply didn’t have the budget for a PR agency. Founder of Sunny Bird PR and creator of the courses, Sunny, understands first-hand the struggles of being a start-up with budget constraints from her experience launching her own fitness retreat brand.
“When I started New You Boot Camp, I had just £3,000 to spend on a website and equipment. I had no money for anything else; no advertising, no SEO, no PPC, no social media, nothing. The only thing I had was a knowledge of PR which I used to invite journalists and celebrities to come to the boot camp and publish their experiences. Through PR alone, my business became an overnight success and was recognised worldwide by clients, celebrities and the media.”
Sunny then went on to launch retreats across the UK and Europe turning over just under £1 million in the first year. The media attention she received was a crucial factor in the growth of the business.
The power of PR led Sunny to secure a book deal with renowned publisher, Collins & Brown and to launch retreats across the UK as well as in Spain, Portugal and Austria.
Knowing how PR can drive a new business forward, Sunny was keen to help other brands find their voice and share her knowledge with other starts ups and new businesses. She created the ‘Reaching Millions’ PR & Publicity course to help them harness the power of PR for themselves.
When carried out effectively PR can skyrocket small businesses to scale ups, helping to raise the profile of the brand, build credibility, drive sales and secure new customers. Media attention is an invaluable asset – especially if you want to scale, speak on stage, land book deals and be seen by millions.
The one-day workshop is designed to teach small businesses everything they need to do their own PR. Recognising the need for useful take-home tools, Sunny also gives everyone that comes on the course examples of real-life pitches, a press release template and their own top ten media contacts.
Here’s what some of the attendees of our last course had to say about their experience:
Our next course dates are as follows:
Bournemouth – Thursday 22nd November 2018, 1pm – 5pm
Bournemouth – Friday 25th January 2018, 1pm – 5pm
London – Thursday 29th November 2018, 1pm – 5pm