There are so many routes to the consumer through media when it comes to launching a new product. Our job at Sunny Bird PR is to assess these routes and choose the most effective for each client and their product.
Before Regrowz launched its hair thickening product for women we carried out extensive research through a bank of 30 case studies who trialled the product for six months. From these case studies we found a high percentage of women suffered from thinning hair or hair loss after giving birth. This led us to carry out further research in this field and from this we found a number of celebrities who had also been through the same experience.
We then sent out Regrowz for Women to the agents of these celebrities inviting the celebrities to trial the product. As a result of all our research and targeted approach to celebrities we secured a celebrity endorsement from Jennifer Metcalfe who posted on her Instagram and Twitter channels about the amazing results she’d had from using Regrowz for Women.
Jennifer’s Instagram post received over 6,000 likes in just 24 hours and over 10,000 likes in under a week. As Jennifer had tagged Regrowz into the post, we saw the Regrowz for Women Instagram channel go from 886 followers to 2,200 overnight – a huge 248% increase in followers.
The Sunny Bird PR team reacted to this immediately and shared Jennifer’s endorsement on the Regrowz for Women social media channels with a link to the Regrowz website offering a 15% discount. This reactive social media activity increased traffic to the Regrowz website by an amazing 3,535% - a phenomenal result for a new product and website.
To find out more about celebrity endorsement and if it could work for you and your brand call the team on 01202 293095 or email firstname.lastname@example.org