Led by Sunny Bird and supported by a dedicated team of PR, social media, marketing, communications and design superheroes who are all handpicked for their experience and passion.


Sunny Bird

Managing Director + Founder

An award winning PR professional with 17 years’ experience in her field, Sunny is known for her entrepreneurial flair and passion for creativity, which her team and clients appreciate and respect. Understanding clients' wants and needs allows her to build brand strategies that deliver tangible business results.  Sunny is driven and energetic with bundles of enthusiasm and brings her expertise to each and every account that comes through the Sunny Bird PR doors.  Sunny shows as much interest in the success of her client’s business as they do. It is this hands-on, results-driven approach that has helped her gain and maintain an extensive portfolio of clients, regionally, nationally and internationally. She values hard work, loyalty, integrity and above all else a sense of humour. 


Strategy Director

Louise specialises in marketing, PR and Social Media. With 18 years industry experience in a number of sectors including; B2B, Government, FMCG, Tech and Entrepreneurialism, Louise creates and implements award-winning, multi-channel campaigns for brands whilst managing a team that is set on delivering strong results. Currently working with a variety of clients, offering integrated digital campaigns and managing online communities. Louise loves a full-bodied wine, a big bouncy blow dry and maximum PR results to match.



PR Account Director

Strong experience on both national and international PR accounts, Lizzie’s can-do attitude and hands-on approach at Sunny Bird PR enable her to create award-winning PR campaigns and strategies for clients. A lover of human interaction, Lizzie’s strengths lie in creative direction, event management and her presentation skills make her a superb communicator. Clients love her for her sharp attention to detail, thinking outside the box, delivery of KPIs and fast and effective problem solving.  Keeping abreast of the latest social media algorithms, journalists' movements (in a non-stalky way) and creative PR campaigns, Lizzie soaks up the industry like a PR sponge. Exuberant and a lover of puns, Lizzie’s favourite form of communication is interpretive dance.


Freelance Journalist/Media Consultant

Natalie is one of our most trusted media experts and ‘sounding boards’ who is able to provide valuable journalistic insight when it comes to the media. With a wealth of national journalism experience, Natalie specialises in subjects including parenting, family, health, food and relationships. Natalie writes for a plethora of publications including Mail Online, The Sun, The Mirror and numerous other female glossy titles. She is also editor of FQ Magazine, the essential online magazine for dads. She is a regular contributor to The Grocer magazine, one of the UK’s leading trade publications, writing in-depth analysis and features across all aspects of the grocery industry. Natalie also runs a successful blog and has appeared live on ITV's This Morning for topical debates.


Freelance Journalist/Media Consultant

Steph is one of our ‘sounding boards’ and most trusted media experts. She offers Sunny Bird PR a no nonsense approach when it comes to what press want from PR’s and brands in order to feature them. Steph cut her journalistic teeth writing for the Femail section of the Daily Mail where she specialised in human interest features, went undercover at Jamie Oliver’s restaurant and wrote investigative pieces on the trade in human hair for hair extensions and the rise in street begging. She then worked as Deputy Features Editor at Woman & Home magazine before forging a highly successful career as a freelance writer. Steph has written for Red, Cosmopolitan, Grazia, Glamour, Essentials, Woman’s Own, Now, Closer, and many more national titles. Her strengths include strong contacts among the commissioning editors in the industry and sourcing tricky case-studies to the tightest of deadlines.  Steph loves bringing strong stories into the public eye, especially those which inspire and motivate. She is also a successful children’s author who has written over thirty titles.

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PA & Office Manager 

Sarah, aka Office Angel, is the lynch pin that holds the SBPR team together. With ninja-like organisational skills, a head for figures and an infectiously calm presence, Sarah is the Office Manager that none of the team can live without. Previous to joining the flock, Sarah held the title of Recovery Navigator where she helped thousands of people overcome addictions in the health care sector.

When Sarah isn’t crafting away in the SBPR office she can be found in the arts & crafts aisles looking for her next project. Sarah is a Blue Peter goddess and can often be found baking (she makes a great chocolate courgette cake!), crocheting, quilling, papercutting, upcycling, ……(the list goes on longer than this page allows)…



Junior Account Manager

A multi-media journalist by trade Alex joined the Sunny Bird PR team in autumn 2017 having previously worked for regional newspapers and a variety of event magazines across the south coast. A dab hand at producing clean sharp copy, Alex’s strengths lie in communicating on all levels, whether that’s brainstorming over a cappuccino or creating headline worthy content. She has worked with a range of notable figures from MP’s to celebrities and has even curtseyed for the Queen. Her background means Alex brings with her strong relationships to regional press and businesses as well as a clear understanding of what the media want. Extremely organised, Alex is most at ease with ticked-off to do list and taking a stroll along our award-winning coastline.



Junior Account Manager

Laura is the Events Guru of the office, with a first-class degree and 3 years’ experience working in PR and events. She has worked on a range of PR campaigns, and organised everything from award ceremonies, and festivals to business launches across the South Coast and in London. Laura loves achieving coverage for her clients, becoming part of their brand and making them smile. 
In her spare time, you'll most likely find Laura at the beach having a BBQ, or kicking back with a G&T in hand. She is a lover of the sun, taking a bike ride, checking out new restaurants and baking the odd cake! Her passion is food and drink, lifestyle and travel, and she is always on the lookout for exciting locations for her next holiday.

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Senior Account Executive

With dreams too big to keep on an island, Josh left his hometown on the Isle of Wight and moved to what he calls ‘the mainland’. With over 3 years’ experience in the PR field, Josh loves inventing creative, fun and out-there campaign ideas that not only build a brands identity but deliver effective and tangible results for them. Josh’s skills have been developed across a diverse range client base including; Asda, Pets at Home, Instantprint, PizzaExpress, Pringles and Mecca Bingo. Outside the office Josh is a self-taught musician and can play a guitar nearly as well as he plays the PR game!



Junior Account Executive

Rachael joined us in October 2018 as a placement student from Bournemouth University while studying for her PR degree. At the end of Rachael’s placement, the team were so impressed with her amazing positive can-do attitude and results focused approach that she was asked to become a full-time employee. Rachael loves liaising with celebrities and influencers, getting them to come out to Bali to review our clients’ retreats. Rachael’s winning phone manner ensures that she secures great coverage in key titles for our clients. Rachael has a passion for health, fitness (especially office yoga) and beauty and is constantly on the lookout for the best new products (hint, hint!).



Junior Account Executive

Annabel is the newest member of the team and joins the SBPR team after recently graduating university with a first from Brighton and moving back to her hometown of Bournemouth.  Annabel loves matching creativity with research, delving into the heart of brands and crafting their stories into newsworthy content. A results focused and target driven attitude means that Annabel has wowed the team and our clients from day one. When she’s not in the office Annabel can be found checking out new bars and restaurants around town or taking walks along the beach and through Bournemouth Gardens. Annabel is partial to a weekend brunch and considers herself to be the connoisseur of Eggs Benedict!



Digital Marketing

 Darren has worked in marketing roles across a range of industries for the past 10 years, and is the office digital marketing expert and self-proclaimed 'geek'. His knowledge across marketing strategy, search engine optimisation, pay per click marketing, social media advertising and website analytics means Darren helps clients to truly build their online presence. Having moved from London to Bournemouth just a couple of years back, Darren can often be found spending his spare time running (or barbecuing) on the beach, watching football or busy planning his next snowboarding trip!


Head Designer

With 22 years experience in the Design and E-marketing industry, Darren has worked on all aspects of design, from advertising campaigns for IBM, through to being the lead creative on the Tesco own-label toy packaging re-brand. Each project is an opportunity to do some amazing work that connects with the intended audience whilst incorporating a brand’s identity. Darren’s skills have been honed across a diverse range of client sectors including; Calor Gas, Nintendo, Bacardi, Universal Studios, Harbour Hotel Group, Christopher Ward Watches & NBA UK. Darren is the guy with the creative eye and he honestly loves nothing more than editing our selfies on demand. #not


Wellbeing Activity Coordinator

Katy is not only a qualified personal trainer but she also has a sound background in nutrition and well-being. She is in charge of team activities, our weekly PT sessions and is always on hand to provide both health and nutritional advice . Some of our physical PT sessions include; team boxing classes (where laughter often drowns out the sound of our boxing gloves) and targeted circuit classes for when we want to take our work out to the next level. I’m sure we don’t need to harp on about endorphins for you to realise we are on to a good thing here…we like to think that a team that trains together, works well together.


Office Dog

With his positive can-do attitude, Louis is an asset to the team when it comes to making newcomers feel welcome. Louis has a wealth of experience in fetching and thrives on being the centre of attention. Always ready for any (treat-rewarded) challenge, Louis is the dog for the job. Louis doesn’t have his own instagram channel as he is way too busy living in the moment. #lovelouis