We got 70 VIPs to the launch night of Las Iguanas.

THE BRIEF

Las Iguanas came to us in advance of opening its first Bournemouth restaurant asking for support on the all-important launch event. Our regional knowledge was required for a marketing strategy, regional media relations and most importantly, getting VIP guests to the launch event.

THE CHALLENGE

To source the most appropriate marketing solutions based on the core demographic of Las Iguanas as well as sourcing VIP guests.

THE SOLUTION

To obtain the best advertising for the launch we researched the demographic for Las Iguanas, approached all suitable media outlets including print and radio, sourced media packs, listening figures, advertising packages and advised on where best to place the marketing budget.

Las Iguanas targeted the Sunny Bird PR team with securing 40 VIP attendees from a select group of local journalists, local bloggers, local businesses, local tourist attractions and the Bournemouth University journalists. The team thoroughly researched the guest list and sourced contact details to invite each guest personally. These invitations were managed, followed up, confirmed with table bookings and reminder emails to ensure attendance.

To enable first class coverage, the Sunny Bird PR team researched local event photographers and recommended the best to Las Iguanas. This photography could then be used for press, bloggers, by the Las Iguanas team as well as by Sunny Bird PR to promote the launch afterwards.

The Sunny Bird PR team also liaised with local press to secure coverage in advance of the launch.

THE OUTCOME

We were originally tasked with a target of 40 VIPs, the team smashed this and had 70 VIPs attend on the night!

The evening was a great success, we had our VIP bloggers posting photos on their social media channels all evening showcasing the food, cocktails and entertainment. The Sunny Bird PR team followed up with each guest individually the next day, thanking them for attending and sharing the post-event press release and photography to secure post-event blogs or coverage. Coverage appeared in the local paper, local magazines, online as well as on the blogs and social media channels of Bournemouth’s best bloggers. The Brand Communications Manager for the Las Iguana group commented: “Thank you ever so much for everything it really was a brilliant evening and I’m just so happy with how everything went.”

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