We proved that the Good Night Anti-Snoring Ring works!

goodnight.png

THE BRIEF 

Our aim was to create a PR campaign to prove that The Good Night Anti-Snoring Ring works. Our consumer research prior to the campaign revealed that target consumers wanted proof that the product really worked before they invested in it.

THE CHALLENGE

We needed to come up with an innovative way of raising awareness of the product in order to increase positive online reviews and ultimately drive sales.

THE SOLUTION

We commissioned an independent clinical study to prove the product stood up to its claims.  The results revealed that the product worked on 89% of those that trialled it. We teamed up with a clinical scientist to attend one to one media meetings with target press to explain the results of the study. We also used our Sunny Bird PR charm to secure two celebrities as case studies to trial the ring for features in press, including weather girl Sian Lloyd and comedian Jim Davidson.

To increase positive online reviews we targeted the blogging community and asked those who snore or had a snoring partner if we could send them a ring to review and for them to share the reviews on their blogs and social media.

THE OUTCOME

On the back of our strategy we secured over £4,400,000 worth of national PR coverage with over 65 features secured in national media, including TV. We achieved high-profile features in our client’s target titles; The Daily Mail, Mail Online, The Sun, The Express, The Mirror, The Telegraph, The Huffington Post, You Magazine, This Morning TV, Lorraine Kelly Today, Loose Women and multiple pieces of fantastic radio coverage.