How We Reached Over 13 Million People

in Just 8 Months for A Millennial Card Company

THE BRIEF

Tache Crafts is an online card company that produces beautifully hand-crafted cards appealing to the millennials with its Famous Faces, Modern Missy, and Comix ranges. They came to us to help build their online audience with a special focus on Instagram. With Tache’s audience predominantly on Instagram, the objective was to ensure Tache was being talked about by the right people.

THE CHALLENGE

Our challenge involved introducing an unknown card company to celebrities and influencers with millions of followers without a budget for paid collaborations.

THE SOLUTION

The SBPR team knows how difficult it is to persuade prominent celebrities and influencers to share on their own channels without payment, most have a larger audience than national newspapers and magazines making them incredibly powerful for any brands that are featured.

Our solution was to work with Tache creating a personalised caricature Famous Faces card for each celebrity we pitched to. We researched each celebrity and found out which charity was closest to their hearts, then we sent out carefully crafted pitches to celebrities via their agents and via their Instagram accounts. We introduced them to Tache, showing them the card design with their own famous face on it, and asking for a collaboration which would see 100% of profits from their card sales going to their charity. All we asked for in exchange was posts and stories on their Instagram pages with the cards tagging in Tache.

As well as the Famous Faces project, the SBPR team also worked on a special Father’s Day campaign teaming up with one of our clients, the Good Night Anti-Snoring Ring, to offer a tongue-in-cheek Father’s Day card with an anti-snoring ring gift included for all those snoring dads out there.

The SBPR team also worked on a profile piece on the Tache founders which was pitched out to key regional and trade titles over the course of the campaign.

THE OUTCOME

In just eight months, the SBPR team achieved five celebrity and influencer collaborations for Tache including Vicky Pattison, Joey Essex, Alfie the Pug, Oscar the Frenchie, and Tuna Melts My Heart who have an overall reach of over 8.9 million people.

The team also secured 23 pieces of press coverage​ from the publicity of the Famous Faces collaborations, Father’s Day, and profiling the founders. In total this coverage reached over 4.4 million people with a value of over £63,000.